Turn your Shopify support tickets into marketing fixes
Your support inbox is telling you why your marketing isn't converting. Branva runs your customer support and your marketing ops as one team: every ticket is tagged by reason, every week we look at the patterns, and those patterns go straight into product pages, Klaviyo flows and retention.
Weekly
ticket patterns turned into marketing fixes
1 team
reads the tickets and edits the flows
−72.5%
support cost for a pet wellness brand
14 days
from kickoff to live
Let’s talk.
Ideal for brands doing $75,000 and more in monthly revenue.
Hire Branva to run your Shopify marketing ops.
Who we work with
Built for Shopify brands doing $75,000 and more in monthly revenue
Support and marketing have outgrown the founder, and a pile of freelancers isn't holding it together. If most of this sounds like you, we should talk.
Why support and marketing drift apart
At most Shopify brands, customer service and marketing never talk to each other. A VA works the Gorgias queue and closes tickets. The marketer, or the agency, runs the campaigns in Klaviyo. The founder sees two reports and never connects them.
A VA closes tickets. Branva uses them — because the same team that reads your support queue can also edit the Klaviyo flow and update the product page.
What the tickets turn into
Each recurring question points at a gap somewhere in the marketing. These are the fixes we ship most often.
01
Product page and FAQ fixes
A sizing, ingredient or how-to question that keeps coming up means the product page isn't answering it. We add the answer to the copy and the FAQ.
02
Better shipping emails
A spike in where's-my-order after a promo means the shipping confirmation isn't setting expectations. We rewrite it in Klaviyo.
03
Post-purchase education
How-to questions a week after delivery mean the post-purchase flow needs an education email. We add it.
04
Ad and email copy
When customers describe the product in their own words, that's copy you didn't have to write. When they keep asking about a promise, the message is over-promising.
05
Save flows, not cancellations
Customers asking how to pause a subscription get a save flow that offers pause or skip before cancel.
06
A founder report
Return reasons and product complaints sit in the monthly report next to revenue, so a product problem reaches you before it shows up as churn.
How the loop runs
Tag every ticket
Every ticket is tagged by reason as it's answered, inside your helpdesk.
Read the patterns weekly
Every week we look at what customers asked most, what changed after a promo, and what keeps coming back.
Ship the fix
The pattern becomes a change: product page copy, an FAQ, a Klaviyo edit, a save flow or a line in the founder report.
Connecting support data to Klaviyo
The tag is the bridge. Because we connect Shopify, Klaviyo and your helpdesk and run all three, a pattern in support doesn't wait for a meeting: the person who saw it in the tickets is the person who edits the flow.
Fewer tickets. Better conversion. Marketing built on what customers actually say, not what we guess they want.
Results
“Marketing ops, Shopify, Klaviyo, customer care, promotions, troubleshooting, and all the little operational details behind the scenes can easily become a second job. Branva has essentially taken that entire category of work off our plate at Shift.”
— CEO, Shift
+300%
sales in 30 days for Shift
Common questions
Something else? Book a call and ask us directly.
How do support tickets improve marketing?
Every ticket is tagged by reason. Recurring questions point at gaps: a sizing question means the product page needs a fit note, a where's-my-order spike after a promo means the shipping email needs work, and pause requests mean a save flow is missing. We ship those fixes every week.
Do you need to run our support for this to work?
The loop is strongest when we run both. Most clients start with one workstream — customer support or Klaviyo — and expand once they see the model work.
Which tools do you work in?
Shopify, Klaviyo, Gorgias or Zendesk, Recharge and your fulfillment platform — no new software for your team to adopt.
Do you need access to our accounts?
We work inside your Shopify, Klaviyo and helpdesk with the access you approve. Everything stays in your name, and you keep every workflow we build.
What do you report on?
A weekly performance report and a monthly review covering revenue alongside ticket reasons, return reasons and product complaints.
Tell us what's on your plate.
Show us what your team handles today and what keeps getting delayed. We'll tell you what we'd take on, what should stay with you, and what a starting scope looks like.
Prefer to talk first? Book a call