META ADS · THE BUILD PACK
Meta ads structure by spend level
There is no single correct account structure. There are four we actually run — and the right one depends on your spend, your creative volume, and how your account behaves.
This is the build pack: campaign-by-campaign setup for all four, the spend-limit maths at each budget tier, the promotion checklists, and the four Claude prompts that operate the whole thing. It is what we would hand a new account manager on day one.
Start with the free version
The three-stage system, the ±10% CPA rule and the EAR breakdown, sent as a short series. No daily emails.
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What is in the pack
01
The promotion system
Testing → Validation → Scaling as a one-page spec: what each stage is for, the budget share it gets, and the single question it answers.
02
Four build sheets, by spend level
Campaign-by-campaign setup for single CBO at high budget, split testing/scaling, single CBO at low budget, and ABO-only scaling.
03
The spend-limit maths
How to set min and max limits on test ad sets at each budget tier so tests get delivery without starving the winners paying for the account.
04
Promotion and demotion checklists
What has to be true before a creative moves up a stage, what disqualifies it, and the ±10% CPA rule written out as a daily pass.
05
The naming convention
So that six weeks later you can still tell which creatives arrived by earning it and which got waved through.
06
The four Claude prompts
Stage classification, the budget pass, the promotion decision, and the delivery diagnosis — copy-paste ready, with the guardrails.
THE FULL PACK
$20, delivered as a PDF
One payment, no subscription. You get the PDF by email straight after checkout.