Marketing ops for Shopify, run by the team that reads your tickets
Marketing ops is the system behind your marketing — the flows, store data, tracking and reporting that make campaigns work. Branva runs it for Shopify brands, and because the same team runs your support, what customers say in tickets goes straight into the fixes.
What marketing ops covers
The Klaviyo system
Flow structure, segments, list hygiene and deliverability — the setup every campaign depends on.
Store data
Products, variants, collections and theme content kept accurate, so what marketing promises is what the store shows.
Tracking and attribution
Pixel and conversion tracking checked and kept working, so the numbers in your reports are real.
Reporting
A weekly report and a monthly review: revenue and ROAS next to ticket reasons, return reasons and product complaints.
The marketing stack
Apps set up, audited and connected — Shopify, Klaviyo and your helpdesk talking to each other — and unused tools cancelled.
How support tickets feed the marketing
Every ticket is tagged by reason. Every week we look at the patterns, and they go straight into the marketing.
Product pages
The same sizing, ingredient or how-to question keeps coming up? The product page isn't answering it. We rewrite the copy and the FAQ.
Email flows
Where's-my-order spikes after every promo mean the shipping confirmation needs work. How-to questions after delivery mean the post-purchase flow needs an education email.
Messaging
Customers describing the product in their own words is copy you didn't have to write. Repeated questions about a promise mean the message is over-promising.
Retention
Customers asking how to pause a subscription become a save flow, not a cancellation. Repeat questions from first-time buyers point to missing onboarding.
Founder reporting
Return reasons and complaints sit in the monthly report next to revenue, so a product problem reaches you before it shows up as churn.
What a client says
+300%
sales in 30 days for Shift
−72.5%
support cost for a pet wellness brand
“Marketing ops, Shopify, Klaviyo, customer care, promotions, troubleshooting, and all the little operational details behind the scenes can easily become a second job. Branva has essentially taken that entire category of work off our plate at Shift.”
— CEO, Shift
What stays with you
Strategy, offers, pricing and the brand stay yours. Branva runs the operations underneath them, inside your own accounts, and you keep every workflow we build if we ever part ways.
A VA closes tickets. Branva uses them.
Common questions
What is marketing ops for a Shopify brand?
The systems behind the marketing: Klaviyo setup and segments, accurate store data, working tracking, reporting, and the tools connecting them. Marketing ops is what makes campaigns run reliably, rather than the campaigns themselves.
How is marketing ops different from marketing support?
Marketing support is the day-to-day execution — builds, launches, updates. Marketing ops is the system those run on: tracking, reporting, data and tooling, plus the loop that turns support-ticket patterns into marketing fixes. Branva does both.
What do you report on?
A weekly performance report and a monthly review covering revenue and ROAS alongside ticket reasons, return reasons and product complaints, with tracking and attribution checked.
Do you need access to our accounts?
We work inside your Shopify, Klaviyo and helpdesk with the access you approve. Everything stays in your name, and you keep every workflow we build.
Which tools do you work in?
Shopify, Klaviyo, Gorgias or Zendesk, Recharge, Meta Business Suite and your fulfillment platform — no new software for your team to adopt.
Can we start with marketing ops only, without customer support?
Yes. Most clients start with one workstream — customer support or Klaviyo — and expand once they see the model work. The loop between support and marketing is strongest when we run both.
Tell us what's on your plate.
Show us what your team handles today and what keeps getting delayed. We'll tell you what we'd take on, what should stay with you, and what a starting scope looks like.