The e-commerce operations team behind your team.
Branva works alongside your founders, marketers, and agencies to handle the day-to-day execution behind your Shopify business — customer support, Shopify admin, Klaviyo updates, analytics, fulfillment coordination, reporting, and marketing technology.
Your team sets the priorities. We make sure the work gets done.
What a client says
Running a growing business, there are a huge number of things that absolutely have to get done but shouldn’t be taking up the CEO’s time or mental bandwidth. Marketing ops, Shopify, Klaviyo, customer care, promotions, troubleshooting, and all the little operational details behind the scenes can easily become a second job. Branva has essentially taken that entire category of work off our plate at Shift.
The biggest compliment I can give Branva is that I just don’t have to worry about it. Things get handled. Problems get solved. Details don’t fall through the cracks. I’m not spending my day following up, checking whether something happened, or carrying a running list of operational issues in the back of my head.
That is enormously valuable as an operator. The real cost of this work isn’t just the hours it takes — it’s the constant context switching and mental overhead. Every small issue pulls attention away from the handful of things where a founder or senior operator can actually have outsized impact.
Branva gives us leverage by owning that complexity. Branva is reliable, proactive, and capable of operating across a surprisingly broad range of functions. When something needs to happen, I know I can hand it to Branva and it will get taken care of.
If you’re running a business and feel like you’re spending far too much of your time making sure all the machinery behind marketing and e-commerce actually works, having a team like Branva behind the scenes is incredibly valuable. They give us extra operational horsepower while giving me back the time and headspace to focus on the things that actually require me.
— CEO, Shift
Your support inbox is telling you why your marketing isn’t converting.
At most Shopify brands, customer service and marketing never talk to each other. A VA works the Gorgias queue and closes tickets. The marketer, or the agency, runs Meta and sends Klaviyo campaigns. The founder sees two reports — 142 tickets closed, 3.1 ROAS — and never connects them. It’s the same customer.
At Branva, CX and marketing ops are one team. Every ticket gets tagged by reason, every week we look at the patterns, and those patterns go straight into the marketing.
- Product pages & CRO — the same question about sizing, ingredients or how to use it keeps coming up? The product page isn’t answering it. We rewrite the copy and the FAQ.
- Email flows — “where’s my order” spikes after every promo mean the shipping confirmation isn’t setting expectations; how-to questions after delivery mean the post-purchase flow needs an education email. We make those edits in Klaviyo.
- Ads & messaging — customers describing the product in their own words is ad copy you didn’t have to write; repeated questions about something the ad promised mean the ad is over-promising.
- Segmentation & retention — customers asking how to pause their subscription become a save flow, not a cancellation; repeat questions from first-time buyers point to missing onboarding.
- Founder reporting — return reasons and product complaints go into the monthly report next to revenue and ROAS, so a product problem reaches the founder before it shows up as churn.
Fewer tickets, better conversion, and marketing built on what customers actually say. That only works when the person reading the ticket can also edit the flow, update the product page and check the numbers. A VA closes tickets. Branva uses them.
Your team runs the business. We run the operations.
Here’s exactly what comes off your plate.
Customer care
- Refunds
- Customer communications
- Returns and exchanges
- Order edits and cancellations
- Review replies
Logistics
- Shipping updates and changes
- Lost packages
- Address corrections before dispatch
- Carrier and 3PL follow-ups
Shopify admin
- Product uploads and variants
- Collections and merchandising
- Inventory updates
- Discount codes and sale launches
- Theme content updates
Email & SMS (Klaviyo)
- Flow edits and new flows
- Campaign builds and scheduling
- Segment and list updates
- Deliverability checks
Analytics & reporting
- Weekly performance report
- Monthly review
- Tracking and attribution checks
- Dashboards across channels
Marketing technology
- App setup and audits
- Connecting Shopify, Klaviyo and your helpdesk
- Pixel and conversion tracking
- Cancelling tools you pay for but don’t use
How it works
AI drafts; our operators approve every customer-facing output. Kickoff to shipped takes 14 days: audit on days 1–3, with Shopify, Klaviyo, ad accounts and the helpdesk connected and every gap documented; build on days 4–14, with email flows live, ad creative shipping, SEO drafts started and support workflows active; then ongoing operation with a weekly report and a monthly strategy session.
What changes when the operations are handled.
Support costs, conversion and revenue at the Shopify brands we work with.
- Arterra Pet (pet wellness) — 72.5% lower support cost, from $10K to $2,750 a month, at a 10-minute first response
- Shift Pouch (lifestyle) — marketing ops, Klaviyo, Shopify admin and customer care run as one team, with +300% sales in 30 days
- Module Repair Lab (automotive repair) — 15,000 programmatic SEO pages built, alongside an SEO and CRO overhaul that doubled conversion and lifted revenue 150% in two months
- Taylrd (menswear) — 491% revenue increase in one month across email, Meta and Google
Terms
Embedded in your existing tools. Live in 14 days. No long-term contracts. Branva works inside the brand’s own accounts — Shopify, Klaviyo, Meta Business Manager, Google Ads and Zendesk stay owned by the brand.
Montreal, Canada · hello@withbranva.com