Email marketing that drives revenue on Shopify
Branva is a Shopify email marketing agency focused on Klaviyo, automation and lifecycle strategy — not one-off blasts. We achieved +32% CTR for Boheme, and grew revenue for brands including Ruthi (183%), Colo Outlet (214%) and Taylrd (491%) through flows, segmentation and continuous optimisation.
What the engagement covers
- Welcome series automation — brand introduction, product education, first-purchase incentives and segmentation setup.
- Abandoned cart recovery — multi-step flows with dynamic product reminders and personalised incentives.
- Post-purchase flows — order confirmation, delivery updates, review requests and cross-sell.
- Win-back campaigns — lifecycle analysis, behavioural triggers and segment-specific messaging.
- Campaign calendar & cadence — a monthly send plan built on the holidays and retail season of your store’s market, including southern-hemisphere season flips and BFCM planning.
- Segmentation & list health — behavioural and RFM segments, a sunset and re-engagement policy, bounce and spam-trap cleanup, and deliverability monitoring.
How it runs
Audit and strategy first: a full read of current email performance, customer data and the gaps between them. Then setup, with Klaviyo connected to Shopify, segmentation built and flows created. Then launch and optimise, with ongoing A/B testing on subject lines, send times, content and CTAs.
Who does the work
Janani, the founder, owns the account and the strategy. Tom De Lucca owns flow architecture, segmentation and deliverability. Agustina and Leslie design the campaign and flow templates, and the variants that get tested against each other.