What did Shopify ship in the last 90 days? (Updated August 2026)

Shopify ships constantly — the changelog logs something new almost every working day — but most of it is plumbing you'll never touch. This page answers the question directly: what did Shopify ship in the last ~90 days (May through early August 2026), and which of it actually changes how you run your store's marketing and operations?
We update this roundup quarterly, same URL. Everything below is sourced from Shopify's official changelog and the Spring '26 Edition announcements.
Table of Contents
- The headline: Spring '26 Edition (June 17)
- Marketing and growth updates
- Storefront, checkout, and CRO updates
- Operations, payments, and B2B updates
- Deprecations and deadlines to know
- What actually matters for a $0–$50k MRR brand
- FAQ
The headline: Spring '26 Edition (June 17)
Shopify's twice-yearly Edition landed on June 17, 2026 with 150+ updates. The through-line: the "Marketing" tab is now the "Growth" tab, and Shopify is clearly building toward being the marketing platform, not just the store platform. The Edition items operators should know:
- WhatsApp arrives as a first-class channel. Marketing consent for WhatsApp is now managed in Shopify alongside email and SMS, Shopify Messaging supports WhatsApp campaigns (July 29), and Shopify Forms can capture WhatsApp opt-ins (August 6). If your audience is in Europe, LatAm, or Asia, this is the quarter WhatsApp became a native Shopify channel.
- Channel Markets — set channel-specific prices, availability, and currency per sales channel. Meaningful if you sell across Shop app, marketplaces, and your storefront at different price points.
- Collections now support multi-source and variants — collections built from multiple product groups, reusable across the store. Merchandising flexibility that used to require apps.
- Combined product discounts — multiple discounts can now stack on the same item for overlapping promotions (expanded July 15). Check your discount logic before your next sale; stacking rules changed.
- Customer account pages redesigned — modern single-column, mobile-first layout, plus unified branding across checkout, accounts, and sign-in.
- Product disclosures as metafields — legal/safety information managed directly on products. Relevant for supplements, cosmetics, and anything the EU regulates.
Marketing and growth updates
- Campaign Autopilot now runs on Microsoft Advertising (August 4) — Shopify's AI campaign tool expanded beyond Meta/Google to Microsoft's search network. Cheap, under-contested search inventory for brands whose demographic skews desktop.
- Hreflang tags toggle in admin (July 10) — international SEO control without support tickets or theme hacks.
- Abandoned checkout list now filters out bots (June 16) — your abandoned checkout counts likely dropped around mid-June. That wasn't lost demand; it was bot noise being removed. Recalibrate any recovery-rate benchmarks measured before this date.
- Agentic Storefronts get an admin home (May 11) — Shopify now tracks sales across AI channels (ChatGPT-style agent purchases) in a dedicated view. The AI-shopping era is becoming a measurable channel; if you care about LLM visibility, this is where it shows up in revenue terms.
- ShopifyQL in Flow workflows (May 9) — automations can now pull sales, sessions, and inventory data directly. Example: a Flow that flags any product whose sessions doubled week-over-week — your restock-and-promote signal, automated.
Storefront, checkout, and CRO updates
- Rollouts: schedule and A/B test storefront changes (June 5) — launch theme and checkout changes gradually, run experiments, auto-rollback. This is native CRO testing infrastructure that used to require third-party tools; if you run structured checkout tests, Rollouts is now the clean way to do it.
- Mobile theme editor redesign (June 17) — edit your store from a phone with the canvas visible. Small, but real for solo founders.
- Shipping + store pickup in one checkout (June 17, Plus/Enterprise) — hybrid fulfillment without checkout hacks.
- EU low-value customs handling (June 26) — two native ways to account for the EU's new €3 customs duty on low-value imports. If you ship to the EU under the de minimis threshold, review your landed-cost setup.
Operations, payments, and B2B updates
- Multi-currency payout limit removed (July 27) — the 8-currency cap on Shopify Payments payouts is gone.
- POS cart handoff (July 27) — staff can build and share carts across POS devices; new devices sign in by approval from an existing one.
- UPS return labels from admin (July 29) — US domestic returns without a third-party app.
- B2B: auto-charge vaulted payment methods via Flow (June 17) — wholesale invoicing that collects itself, triggered by fulfillment, due dates, or invoicing.
- B2B discounts on automatically (June 23) for eligible stores.
- Shopify Tax expanded to Canada (May 13) — native sales tax calculation and liability tracking for Canadian merchants.
- Purchase orders now use transfers (June 22) — inventory receiving and partial deliveries handled through the transfers system.
- API 2026-07 became stable (July 1) — new Collections model, market-driven shipping in preview, draft order deposits. Mostly developer-facing, but it's the foundation for the merchandising changes above.
Deprecations and deadlines to know
- Shopify Scripts is gone — editing/publishing disabled April 15, fully deprecated June 30, 2026. If checkout logic still depends on Scripts, it stopped working this quarter; Functions is the replacement.
- August 1, 2026 — merchant-owned delivery profile APIs deprecated for stores adopting market-driven shipping.
- August 31, 2026 — Storefront MCP cart tools stop working, and Checkout Blocks Address Blocker sunsets.
What actually matters for a $0–$50k MRR brand
Cutting the 150+ updates down to what we'd act on for clients this quarter:
| Update | Action |
|---|---|
| Abandoned checkout bot filtering | Re-baseline your recovery metrics from mid-June onward |
| Combined/stacking discounts | Audit discount logic before your next promo — stacking behavior changed |
| Rollouts A/B testing | Move checkout and theme tests off third-party tools |
| WhatsApp channel | Only if your audience is EU/LatAm/Asia — then it's a real retention channel |
| Campaign Autopilot on Microsoft | Worth a small test budget if your buyer skews desktop/older |
| Growth tab reorganization | Update your SOPs — everything marketing moved |
The rest is worth knowing, not worth a workday. Most quarters, the platform gives you two or three genuinely usable levers; the skill is ignoring the other 147 updates. That's the same stage-discipline argument we make about marketing strategy — what you deliberately skip matters as much as what you adopt.
FAQ
What did Shopify ship in the last 90 days?
The headline was the Spring '26 Edition (June 17, 2026) with 150+ updates: the Marketing tab became the Growth tab, WhatsApp became a native marketing channel, Channel Markets launched, and collections gained multi-source support. Other majors from May–August 2026: Rollouts for A/B testing storefront changes, Campaign Autopilot expanding to Microsoft Advertising, bot-filtered abandoned checkout lists, Agentic Storefront sales tracking, and the final deprecation of Shopify Scripts (June 30).
When is the next Shopify Edition?
Shopify runs two Editions a year — the Spring '26 Edition landed June 17, 2026, so the next one is expected in winter (December–January based on prior cycles). The changelog ships smaller updates continuously between Editions.
Did Shopify Scripts really shut down?
Yes — editing and publishing were disabled April 15, 2026, and Scripts fully stopped working June 30, 2026. Shopify Functions is the replacement; if a discount or checkout behavior silently broke this summer, a leftover Script is the first thing to check.
How do I keep up with Shopify updates without reading the changelog daily?
Check changelog.shopify.com monthly filtered to your area, watch the two Editions a year, and ignore anything that doesn't map to a metric you're actively trying to move. Or let this page do it — we refresh it quarterly with the operator-relevant subset.
Want someone acting on these instead of reading about them?
Part of what Branva does for client brands is exactly this: watching what the platform ships and quietly adopting the two or three changes that matter — the discount-logic audit before your sale, the Rollouts test setup, the re-baselined metrics. If you'd rather have that handled, book a 30-minute working session and we'll walk through which of this quarter's changes apply to your store.