CASE STUDY

Boheme × Branva

How we achieved a 251% revenue surge through strategic email marketing and paid ads

OVERVIEW

Revolutionizing digital marketing strategy

Boheme partnered with Branva to revolutionize their digital marketing strategy. Through optimized email campaigns and strategic paid advertising, we helped achieve a remarkable 251% increase in revenue while maintaining profitable customer acquisition costs.

Before working with Branva, Boheme had basic email marketing in place but wasn't seeing the results they needed. Their paid advertising was inconsistent, with campaigns that would perform well initially but then drop off. They needed a more systematic approach that could deliver consistent growth month over month.

Our solution was comprehensive: we rebuilt their email marketing program from the ground up, implemented strategic paid advertising campaigns, and created systems that could scale with their growth. The result was a 251% increase in revenue, proving that the right strategy and execution can transform a brand's performance.

Email Marketing

What worked: Strategic segmentation, automated flows, and personalized messaging that resonated with Boheme's lifestyle-focused audience.

Paid Advertising

What worked: High-converting creatives and structured ad account split between awareness, prospecting, and conversion campaigns that maximized efficiency.

STRATEGY

Integrated email and paid advertising approach

Our strategy focused on creating a unified marketing ecosystem where email and paid advertising worked together seamlessly. Rather than treating each channel independently, we designed campaigns that reinforced each other and created multiple touchpoints for potential customers.

Email Marketing Excellence: We rebuilt Boheme's email program with strategic segmentation, automated flows, and personalized messaging. The welcome series introduced new subscribers to the brand's lifestyle and values, while abandoned cart flows recovered lost sales. Post-purchase sequences built loyalty and encouraged repeat purchases. The customer loyalty program rewarded engaged subscribers with exclusive offers and early access to new collections.

Paid Advertising Optimization: We restructured Boheme's ad accounts to separate awareness, prospecting, and conversion campaigns. This allowed us to optimize each funnel stage independently while maintaining overall efficiency. Creative optimization was continuous, with new ad variations tested every two weeks to prevent fatigue and maintain performance.

Multi-Channel Attribution: We implemented proper tracking and attribution to understand how email and paid ads worked together. This allowed us to see the full customer journey and optimize for overall performance, not just individual channel metrics.

RESULTS

Overall Impact: 251% revenue growth

Revenue Growth

+251%

ROAS

4.2x

CAC Reduction

42%

The results speak for themselves: Boheme achieved a 251% increase in revenue through a combination of strategic email marketing and optimized paid advertising. The 4.2x ROAS on paid ads proved that the campaigns were not just driving traffic, but driving profitable growth.

More importantly, the 42% reduction in customer acquisition cost showed that we were getting more efficient over time. As we learned what worked and what didn't, we could optimize further and improve performance. This created a compounding effect where each month's learnings improved the next month's results.

Ready to scale like Boheme?

Branva handles creative, execution, testing, and reporting — across all key growth channels. We build unified marketing systems that drive sustainable growth.