The e-commerce operations team behind your team.

Branva works alongside your founders, marketers, and agencies to handle the day-to-day execution behind your Shopify business — customer support, Shopify admin, Klaviyo updates, analytics, fulfillment coordination, reporting, and marketing technology.

Your team sets the priorities. We make sure the work gets done.

See how it works · 66 seconds

At most Shopify brands, customer service and marketing never talk to each other. A VA closes tickets. Nobody learns anything from them. So the first thing we build is a Brand Brain. Your voice, your products, your policies and your SOPs, in one place. Built once, kept current, and everything else reads from it. Here’s our Chrome extension inside the helpdesk. A ticket comes in. It pulls the relevant parts of the Brain and drafts a reply in your voice, in about five seconds. If the Brain doesn’t cover the question, it says so, and flags it for a person. Nothing sends until someone approves it. Every ticket is tagged by reason, and the patterns go straight into the marketing. Sizing questions become product page fixes. Where’s-my-order spikes become a better shipping email. For a pet wellness brand, support cost went from $10K a month to $2,750, with a 10-minute first response. A VA closes tickets. Branva uses them. Tell us what’s on your plate, at withbranva.com.

What a client says

Running a growing business, there are a huge number of things that absolutely have to get done but shouldn’t be taking up the CEO’s time or mental bandwidth. Marketing ops, Shopify, Klaviyo, customer care, promotions, troubleshooting, and all the little operational details behind the scenes can easily become a second job. Branva has essentially taken that entire category of work off our plate at Shift.

The biggest compliment I can give Branva is that I just don’t have to worry about it. Things get handled. Problems get solved. Details don’t fall through the cracks. I’m not spending my day following up, checking whether something happened, or carrying a running list of operational issues in the back of my head.

That is enormously valuable as an operator. The real cost of this work isn’t just the hours it takes — it’s the constant context switching and mental overhead. Every small issue pulls attention away from the handful of things where a founder or senior operator can actually have outsized impact.

Branva gives us leverage by owning that complexity. Branva is reliable, proactive, and capable of operating across a surprisingly broad range of functions. When something needs to happen, I know I can hand it to Branva and it will get taken care of.

If you’re running a business and feel like you’re spending far too much of your time making sure all the machinery behind marketing and e-commerce actually works, having a team like Branva behind the scenes is incredibly valuable. They give us extra operational horsepower while giving me back the time and headspace to focus on the things that actually require me.

— CEO, Shift

Your support inbox is telling you why your marketing isn’t converting.

At most Shopify brands, customer service and marketing never talk to each other. A VA works the Gorgias queue and closes tickets. The marketer, or the agency, runs Meta and sends Klaviyo campaigns. The founder sees two reports — 142 tickets closed, 3.1 ROAS — and never connects them. It’s the same customer.

At Branva, CX and marketing ops are one team. Every ticket gets tagged by reason, every week we look at the patterns, and those patterns go straight into the marketing.

Product pages & CRO — the same question about sizing, ingredients or how to use it keeps coming up? The product page isn’t answering it. We rewrite the copy and the FAQ.
Email flows — “where’s my order” spikes after every promo mean the shipping confirmation isn’t setting expectations; how-to questions after delivery mean the post-purchase flow needs an education email. We make those edits in Klaviyo.
Ads & messaging — customers describing the product in their own words is ad copy you didn’t have to write; repeated questions about something the ad promised mean the ad is over-promising.
Segmentation & retention — customers asking how to pause their subscription become a save flow, not a cancellation; repeat questions from first-time buyers point to missing onboarding.
Founder reporting — return reasons and product complaints go into the monthly report next to revenue and ROAS, so a product problem reaches the founder before it shows up as churn.

Fewer tickets, better conversion, and marketing built on what customers actually say. That only works when the person reading the ticket can also edit the flow, update the product page and check the numbers. A VA closes tickets. Branva uses them.

Your team runs the business. We run the operations.

Here’s exactly what comes off your plate.

Customer care

Refunds
Customer communications
Returns and exchanges
Order edits and cancellations
Review replies

Logistics

Shipping updates and changes
Lost packages
Address corrections before dispatch
Carrier and 3PL follow-ups

Shopify admin

Product uploads and variants
Collections and merchandising
Inventory updates
Discount codes and sale launches
Theme content updates

Email & SMS (Klaviyo)

Flow edits and new flows
Campaign builds and scheduling
Segment and list updates
Deliverability checks

Analytics & reporting

Weekly performance report
Monthly review
Tracking and attribution checks
Dashboards across channels

Marketing technology

App setup and audits
Connecting Shopify, Klaviyo and your helpdesk
Pixel and conversion tracking
Cancelling tools you pay for but don’t use

How it works

AI drafts; our operators approve every customer-facing output. Kickoff to shipped takes 14 days: audit on days 1–3, with Shopify, Klaviyo, ad accounts and the helpdesk connected and every gap documented; build on days 4–14, with email flows live, ad creative shipping, SEO drafts started and support workflows active; then ongoing operation with a weekly report and a monthly strategy session.

What changes when the operations are handled.

Support costs, conversion and revenue at the Shopify brands we work with.

Arterra Pet (pet wellness) — 72.5% lower support cost, from $10K to $2,750 a month, at a 10-minute first response
Shift Pouch (lifestyle) — marketing ops, Klaviyo, Shopify admin and customer care run as one team, with +300% sales in 30 days
Module Repair Lab (automotive repair) — 15,000 programmatic SEO pages built, alongside an SEO and CRO overhaul that doubled conversion and lifted revenue 150% in two months
Taylrd (menswear) — 491% revenue increase in one month across email, Meta and Google

Questions founders ask before signing.

What does Branva actually do? — We run the day-to-day customer experience and marketing operations behind your Shopify store — the support queue, Shopify admin, Klaviyo flows and campaigns, product page and FAQ updates, and the reporting that ties it together. One team, so what customers say in support turns into fixes in the marketing.
How is this different from hiring a VA? — A VA closes tickets. Branva uses them. The person reading your support queue can also edit the Klaviyo flow, update the product page and check the numbers, so the same question stops coming in. If you have a clearly defined role and someone to manage it, a VA can be a good hire — the difference is whether you want a role filled or a set of workflows owned.
How is this different from a marketing agency? — An agency runs campaigns. We run the operations underneath them — the support queue, Shopify admin, Klaviyo, reporting — and use what customers say in support to fix the marketing. Your agency can keep strategy and creative; we make sure the work behind it gets done.
What does “marketing ops” actually cover? — Running email and SMS flows and campaigns, keeping Shopify admin and product data clean, product page and FAQ updates, and the weekly reporting that ties it together — including what customers are asking support. It isn’t a rebrand or brand strategy.
Will customers know an AI drafted the reply? — Every reply is drafted in your voice and approved by a person before it sends. Nothing reaches a customer unreviewed.
Which tools do you work in? — Your existing ones — Shopify, Klaviyo, Gorgias or Zendesk, Recharge and your fulfillment platform. There’s no new software for your team to adopt.
How fast do I see results? — Foundations ship in 14 days. Support workflows and email changes show up within the first month; product page and FAQ fixes driven by ticket patterns usually move ticket volume and conversion within 30–60 days.
What does it cost? — It depends on scope — ticket volume, how many flows and campaigns, how much Shopify admin. It’s month to month with no long-term contract, and built so a brand doing $10K a month can afford it. You’ll get a number on the first call.
What if I already have an agency or in-house team? — We usually run alongside them. Most clients start with one workstream — customer support or Klaviyo — and expand once they see the model work.
What happens to my data and accounts? — Everything stays in your name. We work inside your Shopify, Klaviyo and helpdesk. If we ever part ways, you keep every workflow we built.

Terms

Official Gorgias Partner. Embedded in your existing tools. Live in 14 days. No long-term contracts. Branva works inside the brand’s own accounts — Shopify, Klaviyo, Meta Business Manager, Google Ads and Zendesk stay owned by the brand.

Montreal, Canada · hello@withbranva.com