Service · Performance marketing for Shopify

Paid advertising for Shopify brands, run as one system.

Branva runs paid advertising for Shopify stores end to end — Meta ads, Google ads, TikTok, landing pages and creative volume — as one performance marketing system rather than four disconnected channels. AI at the volume layer, humans at the strategy layer. Ideal for brands starting out that want to find their channel and their message fast, instead of burning budget learning it the slow way.

WHAT’S INCLUDED

What paid advertising for Shopify covers when one team runs it.

Not a channel-by-channel patchwork. One team running Meta, Google, TikTok, landing pages, creative, and reporting in coordination.

Meta ads — creative volume + testing

5-10 new creatives per week per angle, brief-driven. Weekly performance triage, creative pruning, and Advantage+ campaign tuning.

Google ads — Search + PMax + Shopping

Brand-search protection, high-intent search campaigns, Performance Max feeds, and Shopping campaign structure tuned to your product economics.

TikTok + creator-native paid

For fashion, beauty, lifestyle, and food brands — TikTok Spark ads plus creator UGC scripting for the vertical formats Meta doesn't cover.

Landing pages tuned to the ad

Angle-matched landing pages built per campaign so the ad-to-page hand-off keeps conversion rate up as spend scales.

Attribution + performance reporting

Weekly performance readouts with Meta / Google / GA4 triangulated. No dashboard mystery, no attribution hand-wave.

Creative production layer

Static, video, UGC — Tilly generates the creative volume that keeps the ad account fed. Human editorial pass before shipping.

HOW WE RUN IT

Audit → rebuild → ship weekly.

Audit + benchmark (week 1)

Full performance marketing audit — accounts, creative history, funnel, landing pages, attribution. Baseline against Shopify category benchmarks.

Rebuild the creative + campaign structure (weeks 2-3)

Fresh angle library, new creative brief, campaign restructure, landing page rebuilds where the current pages are leaking spend.

Ship + iterate weekly (ongoing)

Weekly cadence of new creative, campaign optimization, and landing page tests. Monthly strategic reviews, quarterly full-funnel audit.

PERFORMANCE RESULTS

Shopify brands scaling with Branva performance marketing.

CASE STUDY

Lina Lennox

+100% sales · 30% lower cost

Meta + Google restructure, angle diversification, retention layer.

Shift Pouch

+300% revenue in 30 days

Unified Meta + Google, full-funnel prospecting, lifecycle support.

Brooklyn Transfers

Paid + creative overhaul

New angle library + creative production at scale.

Related Branva Shopify apps

Our performance marketing service works alongside the Shopify apps we ship.

  • Converta — free AI audit for Shopify — catches the CRO gaps before paid spend leaks through them.
  • Tilly — drafts and publishes emails, ads and SEO, with every draft approved first.

    • Who runs your account

    Branva is founded and led by Janani Kumar. 3 Shopify brands scaled to $2M+ in revenue before Branva. Every performance engagement is scoped, briefed, and reviewed by her team directly.

    Frequently asked questions

    Paid advertising for Shopify covers the channels that put spend in front of buyers and everything that decides whether that spend converts: Meta ads for demand generation, Google Search and Shopping for demand capture, TikTok where the product suits it, plus the creative production, landing pages, pixel and catalog setup, and attribution underneath. Running those separately is where most Shopify brands lose money — the creative decides what the landing page has to say, and the catalog feed decides what Google can even show.

    Below $5K/mo in combined Meta and Google spend, a managed service rarely pays for itself — use our free apps until the numbers work. Between $5K and $150K/mo is where a system beats a freelancer, because the constraint stops being budget and becomes creative volume and testing discipline. Above $150K/mo we run it with a senior strategist on the account.

    Yes. Shopify performance marketing requires understanding the Shopify data model, checkout economics, Shopify pixel setup, Shop Pay attribution, and how the Shopify catalog feeds into Meta and Google. Generic paid agencies miss most of that. Every Branva engagement starts from the Shopify layer up.

    $5K/mo through $150K/mo Meta + Google spend. Below $5K/mo the fixed monthly cost of a service is hard to justify — we route you to our free tools (Converta for a CRO diagnosis, and Tilly free tier for email) until the numbers work. Above $150K/mo we operate but with a senior strategist on the account.

    Either. Some clients want us to fully run the account. Others keep an in-house strategist and we're the creative + optimization layer. We build a scope of work that fits the operating model.

    The blog posts and pillar cover the how-to. This page is the service — us doing it for you, at your Shopify store, with our AI creative + strategic layer.

    Meta Business Suite + Google Ads + Tilly for creative volume. Converta for the CRO audit layer. Motion + Foreplay for creative organization. Whatever your stack already looks like, we plug into it — we don't force tool migrations.

    Ready to run performance marketing for your Shopify store as a system?

    Book a working session. We’ll audit your current Meta + Google accounts live, name the top 3 leaks, and scope what we’d ship in the first 14 days.